Awareness campaign "Once too fast, the last look"

Excessive speed at the wheel remains one of the main causes of road accidents, and is an aggravating factor in all cases. This is despite numerous efforts in terms of information, prevention and repression.

With this in mind, La Sécurité Routière, in collaboration with the Ministry of Mobility and Public Works, has just launched a new joint awareness campaign entitled "Once too fast, the last look".

In 2022, 25% of accidents with serious injuries and 31% of fatal collisions were attributable to excessive or inappropriate speed.

In view of the striking facts revealed in the accident figures, this campaign has been launched to make road users aware of the dangers of speeding and to remind them of the importance of complying with the speed limits in force.

A single speeding offence can be fatal. Just once can be enough for the last second before a collision to be the last look. The focus of the campaign is not on speeding offenders, but on everyone who, for one reason or another, drives with excessive speed.

However, whatever the reasons, speeding is always unjustifiable.

"The last look" leaves an open ending, allowing the general public to imagine their own version of the collision scene and its consequences.

As a reminder, as part of the road safety action plan and in pursuit of the Vision Zero strategy - zero deaths and zero serious injuries - significant measures such as the gradual deployment of speed cameras and the introduction of police speed checks are aimed at combating road insecurity in a sustainable way.

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